Floor Coverings International is the #1 mobile flooring company in North America. With over 300 locations across the United States and Canada, our unique shop-at-home model allows customers to get perfect new floors without leaving their home. Our 400,000+ customers give us an average of 4.8-star rating.
  

Floor Coverings International of Cape Cod is looking for a marketing manager with strong lead setting skills and local marketing knowledge. 

Job Description/Position Overview:

We are seeking a Marketing & Growth Manager to drive the execution of marketing initiatives, lead generation programs, and trade partnerships that accelerate company growth. This role blends hands-on execution with strategic input, supporting the Director of Marketing in bringing the company’s growth strategy to life. The ideal candidate thrives at the intersection of marketing, partnerships, and sales enablement—turning strategic goals into measurable results through campaigns, events, and partnerships. The Marketing & Growth Manager will be responsible for executing marketing initiatives, analyzing performance metrics, and bringing forward innovative ideas that enhance brand visibility and pipeline growth. Strong lead generation skills are a big plus.

 

Key Responsibilities

Marketing Strategy & Execution

- Execute the company’s marketing strategy under the guidance of the Director of Marketing.

- Translate high-level marketing plans into actionable campaigns across digital, event, and trade channels.

- Provide input on creative and strategic direction to enhance performance and brand consistency.

- Track and report on key marketing metrics, including lead sources, campaign ROI, and conversion trends.

Lead Generation

- Develop and execute lead generation programs that drive high-quality inbound and partner-sourced leads.

- Optimize marketing funnels in collaboration with sales to improve lead-to-close ratios.

- Report on Marketing Qualified Leads (MQLs), Sales Qualified Leads (SQLs), and conversion metrics

-Trade Partnerships & Business Development

- Identify, secure, and grow relationships with designers, contractors, builders, and real estate professionals.

- Create and execute trade and referral programs that expand the pipeline and increase referral-driven revenue.

- Collaborate with the Director of Marketing to co-develop partner campaigns that align with brand strategy.

- Manage partnership engagement, performance reporting, and ROI analysis.

- Generate 20 plus appointments per week

Event Marketing & Brand Activation

- Plan and execute high-impact showroom and trade events that generate leads and strengthen community presence.

- Oversee logistics, promotions, vendor coordination, and post-event follow-up.

- Analyze event performance and report on ROI and lead conversion.

Territory Marketing & Local Growth

- Support regional growth plans by tailoring marketing campaigns to local markets.

- Work with the sales team to identify high-opportunity markets and drive localized awareness and leads.

- Track territory-level performance and provide insights to leadership on growth opportunities.

- 1-2 hours of office admin work for the first three months before admin is brought in. 

Qualifications

- 3–5 years of experience in marketing, partnerships, or business development.

- Proven track record in executing marketing campaigns, event management, and relationship development.

- Proven ability to develop and manage trade relationships

- Strong ability to translate strategy into execution while contributing new ideas and innovation.

- Excellent project management, analytical, and communication skills.

- Experience using CRM systems and marketing performance tools.

- Entrepreneurial mindset with accountability for measurable outcomes.

We are an equal opportunity employer. 

Different compensation packages available based on candidates desires. Base + performance bonus, or smaller base plus appointment booking fee.